The Best Non-Toxic Makeup Brands for Clean, Safer Beauty

Switching to non-toxic makeup doesn’t mean sacrificing performance or style—it means saying goodbye to harmful ingredients like parabens, phthalates, and synthetic fragrances, and saying hello to clean, nourishing formulas that actually support your skin. Whether you’re just starting your clean beauty journey or looking to upgrade your current routine, these non-toxic makeup brands deliver quality, safety, and glow-worthy results.

Why Choose Non-Toxic Makeup?

Conventional cosmetics can contain dozens of ingredients linked to hormone disruption, allergies, and long-term health effects. Many of these are especially concerning for women of color, as studies show we’re disproportionately marketed products with higher toxicity ratings. Choosing non-toxic brands helps protect your health without compromising your beauty goals.

My Personal Favorite: Ogee

Let’s talk about Ogee, because this brand has truly become my holy grail.

Ogee was the first brand that made me feel like I could be luxurious and clean at the same time. Their products are certified organic, cruelty-free, and made with high-performance botanicals. I’m obsessed with their Complexion Perfecting Tinted Serum—it gives you that dewy, radiant skin look while evening out your tone with the lightest, silkiest touch. It’s like skincare and makeup had a baby and made magic.

If you're looking to ease into non-toxic beauty with something that feels high-end, this is it.

Other Top Non-Toxic Makeup Brands to Try

1. ILIA Beauty

ILIA is all about clean performance. They blend skincare with makeup, so every product supports your skin’s health while delivering stunning results. One of my personal must-haves is their Limitless Lash Mascara—it's the only clean mascara I've tried that actually lifts, lengthens, and stays put. It gives me natural yet noticeable lashes without clumping or flaking.

Notable for: Lightweight foundations, skin-first formulas, incredible clean mascara.

2. RMS Beauty

Founded by celebrity makeup artist Rose-Marie Swift, RMS is known for using raw, food-grade ingredients in minimalist, skin-nourishing formulas. Their Un Cover-Up Concealer is a game-changer.

Notable for: Creamy textures, coconut oil-based products, dewy finishes.

3. Kosas

If you love color and bold looks, Kosas brings the fun. Their products are clean, effective, and formulated to work with sensitive skin. Try their Revealer Concealer or Wet Lip Oil Gloss for a dose of glam with none of the guilt.

Notable for: Makeup-skincare hybrids, rich pigments, hydrating formulas.

4. Beautycounter

Beautycounter is a clean beauty pioneer, known for its commitment to ingredient transparency and advocacy for better regulations. Their Skin Twin Foundation offers flawless coverage without toxins.

Notable for: Advocacy work, safe formulations, full range of shades.

5. Tower 28 Beauty

Created for sensitive skin, Tower 28 avoids the icky ickies (like synthetic fragrance and essential oils) and is dermatologist-tested. The BeachPlease Cream Blush is one of the best multitaskers around.

Notable for: Sensitive skin-friendly, affordable clean options, modern shades.

Tips for Transitioning to Clean Makeup

• Start with basics like foundation, concealer, or lip products—these cover the most skin surface.

• Use the Yuka app or EWG’s Skin Deep database to scan ingredient lists.

• Don’t stress about perfection. Replacing one product at a time is still progress.

Final Thoughts

Clean beauty is more than a trend—it’s a shift toward honoring your health while still showing up as your most radiant self. Whether you try Ogee’s Complexion Perfecting Tinted Serum (my go-to!) or explore one of the other amazing brands listed above, your skin—and your future self—will thank you.